About me

Since 1988

Hello, I’m Peony, and I welcome you to my creative design space. As a highly skilled creative designer with over a decade of experience in the design industry, I firmly believe that innovative and empowering designs can have a significant impact on a business or brand.

I grew up in north China and moved to New Zealand at the age of 15. With a passion for art, I pursued a career that allowed me to be creative. I earned my Bachelor of Computer Graphic Design from the University of Waikato in 2009 and later moved to Sydney, Australia, in 2011 to pursue my dream as a creative designer.

With expertise in graphic design, marketing, relationship and project management, I have spent many years designing, developing, directing, and executing successful, visionary projects for high-profile brands. Over the past decade, I have implemented forward-thinking, creative design projects for a variety of top-level clients across diverse sectors, including consumer electronics, home products, fashion, health, technology, energy, and education. I specialise in a broad range of design software applications, such as Adobe Creative Suite, Microsoft Office, WordPress, Salesforce, and more.

My early career focused on print and packaging design while working at Tempo Pty Ltd, a company leading consumer goods sourcing and distribution in the FMCG industry. During that time, I honed my skills in developing cutting-edge packaging designs, print, marketing materials, and digital advertising, where I had the opportunity to work with many leading retailers across Australia and New Zealand, such as The Good Guys, Priceline, Bing Lee, Target, The Warehouse New Zealand, and more. In 2015, I transitioned to into digital design and e-commerce, working as a Senior Graphic Designer at Styletread. Later, I became the Head of Design at Esprit Australia before establishing my own freelance design agency, Peony Nancarrow Creative Design in 2018.

In 2022, I started working at the University of Wollongong as a Communications Officer within the Global Strategy Division, where I focus on implementing design solutions to support internal and external communications within the international engagement space. In early 2023, I was offered the role of Corporate and External Relationship Coordinator where I focus on coordinating and managing international delegations and events across the University’s global portfolio, support developing and building relationships with corporate, institutional, and external partners. In addition, I am responsible to deliver on brand communication initiatives to raise the global portfolio and developing student and academic engagement internationally.

As a creative designer, my aim is to translate my passion for design into fostering positive working relationships across diverse industries and areas. I am dedicated to offering my clients unparalleled creative solutions and services, drawing upon my exclusive skillset in creative design and relationship management to deliver positive results. With a highly professional approach, I guarantee to bring a unique and creative flair to my work and establish strong connection with each client.